Creative Strategy & Creative Direction

Corporate Work at Hallmark

Diana led the creative development of a host of new businesses for Hallmark, including endeavors as diverse as Hallmark Jewelry and made-for-TV holiday specials. Working with talented creative teams and business partners, she and her teams brought those ideas to life to create unique and successful new businesses.

With this entrepreneurial background, Diana’s very comfortable learning about your new business and its unique requirements as you work with Indigo Designworks on website design and branding development. Want to talk about availability for consulting? Contact Diana

designs in fine metals for Walmark stores

Brand Licensing | Hallmark Jewelry

We led the way for Hallmark into Brand Licensing and created a category statement that was an industry leader. Working with an outstanding industry licensee, we partnered in the creation of jewelry sold through a variety of channels under the Hallmark brand name.

Jingle All the Way is a 30 minute holiday special created in stop-motion animation.

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A Jingle plush created by Hallmark barks and wags his tail to key spoken phrases incorporated into the movie, so that your Jingle plush reacts to the action happening on screen. This was an additional challenge in the creation of the script and sou

Jingle premiered on Black Friday with several other new holiday specials, which were reviewed as a group in the New York Times. They named Jingle the “best of the bunch”.

Jingle All the Way was nominated for and won a number of industry awards, and was a finalist at the Annecy Film Festival.

A 30 minute stop-motion sequel starring Jingle and his new friend Bell

Keith Urban did an exclusive recording for a musical sequence in our special.

Jingle and Bell’ s Christmas Star was nominated for and won a number of industry awards.

A 30 minute special in 2D animation that aired on CBS and the Hallmark Channel on Black Friday. This was optioned by CBS and ran for three years in a Black Friday block.

Macy’s Thanksgiving Day Parade coverage on CBS included our characters and excerpts from the special.

hoops&yoyo Ruin Christmas was nominated for a number of industry awards, including three Annie Award nominations.

A 30 minute Halloween special in 2D animation that aired on CBS .

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hoops&yoyo’s Haunted Halloween was nominated for a number of industry awards for excellence.

Animation + TV Specials

As Vice President of Hallmark Properties and Pershing Road Productions, Diana led as Executive Producer of four holiday TV specials that won recognition from the New York Times, the Annie Awards, and best of all, our consumers. The specials aired on CBS and the Hallmark Channel.

Diana is a member of the Television Academy of Arts and Science, and the International Animated Film Society.

Jingle All The Way promotion, for the Hallmark Channel

Jingle and Bell’s Christmas Star featured a sequence with music by Keith Urban created for us

The opening credits for hoops & yoyo’s haunted Halloween

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Character Licensing

A happy host of characters earned us winning product sales and a spot in the top 2% of Facebook page engagement.

As the Vice President of Creative for the Hallmark Properties Division, Diana led an amazing team focused on building out and licensing several character brands.

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Gifts + Home Decor

Creating magic in the home and garden for every season and occasion. These gift collections were sold through Hallmark websites and catalogs, in addition to traditional store channels. Products included original designs and private label creations developed through an Asian supply chain.

Easter egg hunt champs of Cottontail State

inside: I love these little people; and it is no slight thing when they, so fresh from God, love us. - Charles Dickens

inside: Happy Birthday a little bit late!

Greetings Innovation

New ways to say the same old things…to all the loves in our lives. Diana was a Creative Product Development Manger at Hallmark with design ownership of seasonal as well as everyday core product lines. Her areas of focus were humor, innovation, and start-up product line development.

These represent a few of her favorites.